RMP Certification Program

Registered Marketing Professional Certification Program

Registered Marketing Professional (RMP) Certification Program

The Registered Marketing Professional (RMP) Certification Program is a certification exam for marketing students (who are about to enter the job market), marketing fresh graduates and currently working (has no doctorate degree). It works like licensure exam give prospective employers a peek into applicants’ knowledge of marketing concepts and skills are marketing professionals. It has two parts: Theoretical (40%) and Case Analysis (60%). Theoretical part check on what students have learned so far in the school while in Case Analysis part features case studies that test students’ abilities to apply those concepts into real-life work situation. The case studies and theoretical part of the exams are prepared by industry practitioners working for the top corporations in the country and reputable International academic partners.

The exam covers various topics in Marketing including Advertising, Services Marketing, Brand Management, E-Marketing, Marketing Management and Services Marketing.The passing rate is 60%.

LIST OF RECOMMENDED BOOKS

  • Advertising and Promotion: An Integrated Marketing Communication Perspective 8th Edition or higher by Belch and Belch (McGrawhills Education)
  • E-Marketing 5th Edition or higher by Judy Strauss and Raymond Frost (Pearson Education)
  • Strategic Brand Management 3rd Edition or higher Kevin Lane Keller (Pearson Education)
  • Marketing Management 12th Edition or Higher by Kotler and Keller (Pearson Education)
  • Services Marketing 7th Edition or Higher by Christopher Lovelock and Jochen Wirtz (Pearson Education)
  • Sales Force Management 7th Edition or Higher Mark W. Johnston and Greg W. Marshall (McGrawhill Education)

COURSE DESCRIPTION

Marketing Management

The course is an introduction to the language and issues of marketing with an emphasis on learning to develop responsive marketing strategies that meet customer needs. The course focuses on basic marketing concepts, the role of marketing in the organization, and the role of marketing in society.

Services marketing

This subject is focus on important issues facing service providers and the successful implementation of a customer focus in service-based businesses. Topics include an overview of services marketing; understanding the customer in services marketing; standardizing and aligning the delivery of services; the people who deliver and perform services; managing demand and capacity; and promotion and pricing strategies in services marketing. 

Advertising

This course is an introductory study of advertising It involves the understanding and appreciation of proper strategies–Advertising, Creative and Media — as bases for correct, effective and efficient advertising campaigns in the Philippines

E- marketing

This course explores strategic marketing issues related to the use of e-commerce solutions for business-to-business (B2B) and business to consumer (B2C) transactions. Topics include the characteristics and behaviour of the online consumer, the characteristics of the business buyer, internet marketing strategies for B2B and B2C channels, developing internet marketing plans for B2B and B2C channels, and the management and control of marketing channels, marketing communication and pricing in online contexts.

Sales management

A study of the analysis, planning, implementation, and control of sales activities; including setting objectives, designing strategy, recruiting, selecting, training, supervising and evaluating the sales force.